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WWF SOCIAL MEDIA POLICY AND GUIDELINES

Social media is in the public eye. So, as employees, we’re bound by the same expectations of behaviour as we would be within any public arena. But, due to the nature of social media, the scale of the risk associated with it is higher when compared with other potential issues.

Social media is in the public eye. So, as employees, we’re bound by the same expectations of behaviour as we would be within any public arena. But, due to the nature of social media, the scale of the risk associated with it is higher when compared with other potential issues.
On social media, issues can escalate rapidly. And, because we encourage our employees to use their personal social media to support and activate our work, there is greater potential for others to see personal opinion as the official view of WWF. We’ve developed this policy to give everyone the information they need to engage responsibly and fully in social media activity, privately and professionally.

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WWF SOCIAL MEDIA POLICY AND GUIDELINES

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